The Hellenic Tourism Organization (EOT) released a captivating new promotional video, developed in collaboration with Netflix, showcasing Greece’s breathtaking landscapes and rich historical landmarks.
The video, titled Your Greece, Your Path, designed to position Greece as a premier global tourist destination, seamlessly weaves together stunning imagery from Athens and Delphi to the idyllic islands of Spetses and Paxos with clips from popular Netflix productions filmed in the country.
The video showcases a stunning array of vibrant cities, rich in culture and history, alongside thrilling mountains and breathtaking islands with crystal-clear waters. It also emphasizes the social and culinary aspects of Greek life, featuring scenes of people gathering for food, engaging in passionate discussions, and celebrating together.
Ultimately, the video encourages viewers to embrace life to the fullest, fostering a sense of vitality and liberation. It concludes with a compelling invitation to discover one’s own adventure in Greece, reinforcing the central theme “your Greece, your path.”
Netflix filming locations in Greece video
This cinematic ode to Greece’s cultural heritage, natural beauty, and vibrant way of life features scenes from beloved Netflix series, films, and documentaries, including Maestro in Blue, A Perfect Story, Beckett, Glass Onion: A Knives Out Mystery, and Lighthouse Lesvos. Fans of the acclaimed Greek drama Maestro in Blue can rejoice, as the groundbreaking series, which captivated audiences first on MEGA TV and then globally on Netflix, is reportedly returning for a new season.
By leveraging the global storytelling power of Netflix, the video offers viewers worldwide an immersive journey into the unique Greek settings that have graced their screens. The release of this video is a direct result of a strategic collaboration agreement signed between Netflix and the Greek National Tourism Organization (GNTO) in July 2024. Through this partnership, Netflix committed to bolstering Greece’s tourism industry by utilizing the immense global appeal of its content filmed and set within the country.
The GNTO plans to actively integrate this compelling new video into various promotional campaigns, aiming to further enhance Greece’s tourism product and attract a wider international audience. Campaigns are a key tool for tourism promotion, designed each time based on tourism trends, target markets, global socioeconomic conditions, reflecting the main axes of the tourism strategy. Over the years, the GNTO has envisioned and designed advertising campaigns that are in line with aesthetics and developments in communication, tourism, and advertising.
For example, in 2023, it released the following video titled Greece: A Life-Changing Experience.
The video presents Greece not merely as a vacation destination but as an opportunity for a “life-changing experience.” It portrays a range of adventure-based and immersive activities. Viewers are shown a woman cliff jumping into deep blue waters and an individual picking prickly fruit with bare hands, highlighting the raw, authentic encounters Greece offers.
It delves into unique local experiences, such as washing food in seawater, enjoying a meal in a rustic barn, and spontaneously dancing with strangers. The video also captures rural and natural encounters, including driving through a flock of sheep, riding a tractor through an olive grove, hiking along a scenic coastline, and savoring watermelon on the beach.
The overarching message is that a trip to Greece transcends a conventional vacation, promising unique and unforgettable moments.